Behind the Lens: A Sparks Media Group Podcast
Welcome to Behind the Lens, the official podcast of Sparks Media Group! Join us as we pull back the curtain on the fascinating world of real estate media, photography, and digital marketing. From tips on creating stunning property visuals to insights into the latest tech like Matterport 3D tours and iGUIDE virtual experiences, we’ve got you covered. Each episode dives into unique topics geared toward real estate media. Whether you’re a realtor looking to elevate your listings, a photographer exploring new techniques, or simply someone who loves hearing about innovation in media, this podcast is for you! Stay tuned for engaging conversations, actionable advice, and the latest trends in media and marketing that will help you stand out in the competitive real estate landscape. Subscribe now and join the Sparks Media Group community to learn, grow, and stay inspired.
Episodes

Monday Mar 31, 2025
Monday Mar 31, 2025
Explore how twilight photography is transforming luxury real estate marketing. This episode delves into the aesthetic allure of the golden hour, the emotional resonance these images evoke, and the compelling statistics demonstrating their effectiveness. Featuring insights from Sparks Media Group, discover how their expertise and advanced tools have elevated property visibility and engagement.

Friday Jan 24, 2025
Friday Jan 24, 2025
Ever wondered what it’s like to be a photographer? In this episode, I take you through a day in my life as a professional photographer—from my daily schedule to the moments that inspired my journey into photography. Along the way, I’ll share valuable business tips, personal insights, and a few behind-the-scenes stories. Whether you’re an aspiring photographer or just curious about the profession, there’s something here for everyone. Tune in and get inspired!

Saturday Jan 18, 2025
Saturday Jan 18, 2025
Dive into Houston’s innovative use of drone technology for infrastructure management in this insightful episode. Explore how drones are revolutionizing the inspection of bridges, stormwater channels, and other assets by enhancing efficiency, safety, and accuracy. Learn from real-world case studies about cutting-edge applications, from reducing hazards for engineers to creating actionable insights through advanced data processing. Whether you're a public works professional or a tech enthusiast, discover how Houston is setting a benchmark in modern infrastructure maintenance. Tune in to uncover the future of inspection technology!

Friday Jan 17, 2025
Friday Jan 17, 2025
In this episode, we explore the groundbreaking advancements in drone technology presented at the Commercial UAV Expo 2024. Learn how drones are transforming the construction industry through enhanced site mapping, safety protocols, and efficient data sharing. Featuring insights from global experts, this episode highlights innovative use cases, real-world applications, and the future of drone integration in construction. From 3D site modeling to resolving on-site disputes, discover how drones are revolutionizing how we build and manage infrastructure. A must-listen for technology enthusiasts and construction professionals alike!

Thursday Jan 16, 2025
Thursday Jan 16, 2025
Discover the cutting-edge technology behind the Planix R1 in this insightful conversation with Chris White from iGuide. Learn how this revolutionary device transforms the scanning and floor plan creation process with enhanced usability, dynamic imaging capabilities, and advanced SLAM technology. From improved image resolution to real-world applications in real estate and beyond, Chris dives deep into the features that make the Planix R1 a game-changer. Whether you're a seasoned professional or new to virtual tours, this episode offers valuable insights for mastering the art of accurate, efficient property scans. Tune in to explore how this tool is reshaping the future of real estate and mapping technology!

Wednesday Jan 15, 2025
Wednesday Jan 15, 2025
Explore how ChatGPT and custom GPTs are revolutionizing real estate media and business workflows in this insightful episode of WGAN TV Live at 5! Join Dan Smigrod and Tom Sparks as they dive into the practical applications of AI for real estate photographers and media professionals.
🎙️ Highlights Include:
How to train a GPT on your business for tailored automation.
Real-life examples of how Sparks Media Group uses GPT for email marketing, content creation, and client communications.
Tips for creating comparison charts, crafting proposals, and automating repetitive tasks.
Insights into the benefits and challenges of adopting AI-driven tools.
Whether you're a real estate professional or curious about leveraging AI in your industry, this episode offers actionable insights and real-world examples to enhance your productivity and creativity. Tune in to discover the power of custom GPTs!

Wednesday Jan 15, 2025
Wednesday Jan 15, 2025
Explore the groundbreaking features of Matterport's 2024 Fall Release in this episode of WGAN TV Live at 5! Join Dan Smigrod and Tom Sparks as they delve into the newest tools designed for real estate professionals, facilities managers, and digital twin creators. From AI-powered property descriptions and virtual decluttering to advanced tagging and space merging, discover how these innovations enhance workflows, boost efficiency, and deliver value to clients. Whether you're a seasoned Matterport user or curious about the future of digital twins, this episode is packed with insights you won't want to miss. Tune in to learn how to leverage these tools to transform your business!

Tuesday Jan 14, 2025
Tuesday Jan 14, 2025
Discover how AI-powered virtual staging is transforming the real estate industry in this insightful episode. Join us as Dan Smigrod and Tom Sparks, founder of Scan Your Space, discuss the benefits of integrating virtual staging AI into your real estate photography business. From cost-effective solutions and lightning-fast delivery to practical tips for implementation, this episode covers everything you need to know. Whether you're a seasoned real estate professional or new to the world of virtual staging, you'll gain actionable insights and strategies to enhance your offerings. Tune in to learn how AI is reshaping the future of real estate marketing!

Tuesday Jan 14, 2025
Tuesday Jan 14, 2025
The devastating fires in Southern California have left many individuals struggling to rebuild their lives. In this episode, Tom Sparks of Scan Your Space and Sparks Media Group discusses the transformative role of Matterport 3D tours in aiding fire recovery efforts. He explains how these detailed virtual tours offer significant advantages to homeowners, insurance companies, and emergency responders alike by providing accurate and comprehensive documentation of damaged properties.
The episode highlights how Matterport's technology allows for safer and more efficient planning and execution of recovery efforts, minimizing risks for emergency professionals and streamlining insurance claims with precise visual records. Tom also emphasizes the importance of preparedness, showcasing how pre-loss scans can preserve critical details of a property, ensuring swift and hassle-free recovery should disaster strike.

Friday Jan 10, 2025
Friday Jan 10, 2025
Step into the future of real estate with this episode exploring the power of virtual staging! Learn how this cutting-edge technology allows buyers to see the true potential of any property, turning empty rooms into beautifully staged spaces tailored to their dreams. Discover the key benefits of virtual staging, from enhancing property listings to helping buyers emotionally connect with their future homes.
We also dive into how virtual staging is a cost-effective alternative to traditional staging, offering customization options that align with current design trends and personal preferences. Perfect for real estate professionals and homeowners looking to sell faster and smarter!
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